Concept and design for Farah's B&B trade show exhibition stand.
Trade stands are many brandsʼ best opportunities to inspire existing and potential customers and it is an opportunity to create the environments that showcase key brand principles and preview the concepts that will roll out to shop fits and shop-in-shops in coming seasons.
"Follow our journey" was a timeline concept that invited customers to take a journey around the stand from a small factory in Texas, its use during WWII, the streets of Islington and its roots in mod and skinhead culture to a who’s who of the music, fashion and entertainment industry’s major players. Delve into the history of Farah and uncover the evolution of the iconic brand.
