Brief: Using the brand toolkit, create a retail design guide to engage with retailers, providing both inspiration, management and practical guidance.
Aim: Challenge how brands and retailers interact with their customers, encouraging them to approach their products and the whole retail experience at their store in a different way.
Respond to the vibrancy and atmosphere so they can offer customers fresh, experiential interactions with their brands and create a shopping experience for the 21st century.
Concept: A collaborative notebook created with high level of bookbinding craftsmanship where the brands and retailers can be inspired, encouraging them to approach their products and the whole retail experience at their store in a different, enriching way.
The stripes are a compelling brand element and refer to Victorian playfulness – a sweet bag or a fairground ride. The illustrations playfully express Coal Drops Yard’s character and values with a contemporary twist.
